South
African blues-rock duo The
Amblers have released the video
for Ratty Old Mo’,
the title track from their latest EP. The band aren’t keen on
delving too deep into the meaning behind their tracks as vocalist and
guitarist Justin Swart
explains, “It's so important to
us that people connect our songs to their own stories, in their own
way.” He does add, “Ratty Old Mo' in essence is the story of a
boy, who went through some stuff as a kid and as a man is realizing
that relationships are hard work.”
Shot,
directed and edited by Chase
Beynon from Capital
Collective, it was decided the
minimalistic but visually captivating style of the video suited the
band perfectly.
“Simplicity
has been and is, synonymous with The Amblers. We approached the video
for Ratty Old Mo' in just the same way. Simplicity is tough to
accomplish and requires a great amount of skill to pull off. There
isn’t much, if anything to hide behind. With Chase we managed to
translate that simplicity visually and we are excited to share it
with people.” Comments Justin.
Watch
the video for Ratty Old Mo’.
Ratty
Old Mo’ is available now on
all digital platforms including
(Photographer
Jacques Schutte)
About
The Amblers
The
Amblers are a folksy, blues rock duo hailing from the vibrant and
diverse music industry in South Africa. The two have a broad range of
both local and international musical influences from Southern Gypsy
Queen and The Black Cat Bones, to The Rolling Stones and Jack White.
Their approach to music is raw but not unpolished, lending an
authentic energy to huge drums and dirty, vintage guitar tones.
Acclaimed
drummer Jason Hinch provides an accomplished and powerful framework
for Justin Swart to deliver his raconteurish ideas of music and
lyrics to a listener. The duo has released two EP’s to date, The
Dustling Man and Ratty Old Mo’.
“The Amblers have put together an incredible EP. It speaks of talent, musical ease and damn good melodies.” TEO MAGAZINE. (AUS)“Nowadays it’s become somewhat of a treasure hunt when it comes to finding such originality and passion, let alone consistency. It’s exactly what it comes down to in fact, and whatever you find around these routes are that of treasury as much as The Amblers are.” BLOEMFUNTOWN. (SA)
“In all, this is an impressive EP, its fresh, exciting and impassioned; I feel like they put their heart and soul into it. If you like moody, bluesy rock then this band are for you. If you like indie music, this band could also be for you. If you like GOOD music, this band is most definitely for you. I can't wait to hear more from these guys. In the meantime, this EP will become a staple in my musical diet. Thank you.” DOWN THE FRONT MEDIA (UK)
“A blues rock EP that deserves your full attention.” TEXX AND THE CITY (SA)
“The talent of two of SA’s finest musicians in Justin Swart (vocals, guitar) and Jason Hinch (drums) are brought to the fore in this short body of work that keeps you begging for more. Passion, power and personality reflect in the lyrics and musicianship and this is one of the freshest releases this year. Their combination of folk and blues go together like a fine whisky on a hot summer’s day.” POTCEFSTROOM HERALD (SA)
“Carrying a sound that leans towards the heavier side of things, fans of gritty, distorted bluesy rock a la Jack White or The Raconteurs are def. going to lap up these Johannesburg natives’ tunes. With a raw yet polished approached, the guys’ sound is simultaneously vintage and modern, and meriting further exploration.” PUREGRAINAUDIO. (CAN)
